Proper use of color (colour) can have a huge impact on your customers and how they perceive your site in terms of emotional empathy, professionalism etc. etc. The selection of color is just one aspect of creating your “brand” – the thing that defines you from all the other competitors out there – and getting the right color for your brand can be the difference between being mediocre and outstanding. All of us have our ‘favourite’ colour and it often influences how we associate memories, moods and general well being. Unfortunately having just your one favourite color on your OLSB site doesn’t quite work – especially when your favourite color – like mine – is bright yellow!
There so many color related sites out there – all with their own take on how to use it wisely, badly and creatively. Go have a look!
References:
Color Theory
Color on wikipedia
Color Matters
Colour Lovers
Colour Therapy
From a web design viewpoint the new year will probably bring even more exciting technologies to learn and hopefully enhance the customer / end user experience. Perhaps there might even be a ‘standards compliant browser’ for 2010 – assuming the standards themselves get agreed! I try to get ideas from as many different sources as possible. Some of those ideas will never be used, due to personal preference, while others may stick and become part of what you do.
So here are just a few ideas:
http://www.fashiontrendsetter.com/content/color_trends/2009/Pantone-Fashion-Color-Report-Summer-2010.html
http://www.fashiontrendsetter.com/content/fashion_events/ciff/CIFF-Spring-Summer-2010.html
http://www.cosmoworlds.com/trends/heimtextil-interior_design_textiles_trends_2010_2011-11272009.htm
http://www.businesswire.com/portal/site/rohmhaas/?ndmViewId=news_view&newsId=20090930006473&newsLang=en
2010 is a bit of a mixed bag of trends… some opt for clean / user friendly while others are into mixed media and lots of colour and graphics. One of the themes that does appear to be consistent is bringing some of the layout ideas from the print media into the web and using “grid” systems. Take your pick
http://www.littleboxofideas.com/blog/features/designers-predict-design-trends-for-2010-part-i
http://webdesignledger.com/tips/web-design-trends-for-2010
http://designtutorials4u.com/top-10-web-designtrends-for-2010/
http://www.slideshare.net/tijs/web-design-trends-for-2010
http://www.themeflash.com/current-web-design-trends-for-2009-2010/